Writeability

Writeability - finding the niche and making it stick with your content

Now as you might think above mentioned is about writing. Generally I'd like to refer to writing for a market - especially a market that one wants to help grow and expose.

Many, many people take writing courses or study to become journalists for the singular reason of being able to write within a frame of reference for those who read their material. To put it simply: you want to write for your reasers. So that they can 1. understand it, 2. learn/take something from it, 3. so that they inform others about the writing/piece/brand.

Writing is a type of marketing. The content and the style makes your piece get more or less hites/readers, depending on the relativity and the content. How you present it is vital and what you want to achieve with it will strongly influence the presentation of your content.

Let's take two examples. Note that I purely base my citeria on the successes and failures of the examples that follow within the boundaries of their writing styles and presentation.

Rock Out Radio

Success:

The content is updated regularly and one never needs to find the fresh news. The presentation is simple, upfront and the writing is newsy and to the point.
The person who wisits the ROR website will find exactly what the intend to find. Not only to they extensively cover local (SA) rock music news, but international rock news shares proper in-depth cover.

Failures:

None, really. As this website successfully incorporates their readers and keeps an eye on wires locally and internationallt they have made leaps and bounds of success.


Metal4Africa

Success:

They regualrly interact with their market and present content in a manner which fits the reader.

Failures:

The content feels old and not fresh enough. One would easily think that the Metal scene in SA does not grow at all or, at least, very little. The writing style of the content is fairly clumsy, with neither a blog-like feel nor a feature-feel.
There is an extreme lack of international information/metal news. To establish a firm market and get readers to come back daily you want readers to think you're closely watching the scene/topic.

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Basically one can see how two niche markets were pinpointed and how one made a huge success and the other failed gloriously.

In effect I just wanted to give you examples of how it can be done and how not to do it. Also note that the team working on Metal 4 Africa is much, much larger than the Rock Out Radio team...

In closing: establish, cover, write, keep it fresh and keep producing. That's the (quite simple) recipe for writeability success.